#1 golden fly.

The one we were dying to meet that summer, the only accident we wanted a sequel, the terribly good redemption.

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Number One is Vietnam's biggest local energy drink. Before 2024, the brand was like no other. No flashy, masculine, serious-looking men, no of what is usually seen in most of the energy drink commercials. What makes Number One stuck in people's minds is its ludicrously non-premiumized ads since day one, unapologetically tasty sugary chemicals, lovely price, giving away billions of VND for a lucky draw every summer, being born into

a sketchy family empire that got sued more than once.

​​Anyway, in summer 2024, Number One again wanted to launch

a promotion worth someone's fortune and make it talk of the town.​​

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​​​Role: concept/ idea, copywriting.

Time: 01.2024​