In a category where every brand can show glossy hair under beautiful light, gloss can easily become generic, expected, and forgettable. So the challenge is not simply to show glossy hair. The challenge is to make gloss - "bóng" ownable and unmistakably Sunsilk.

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In Vietnamese pop culture, “bóng” is already everywhere.

A word that travels across songs, slang, communities, and everyday conversations.

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What if Sunsilk doesn’t just turn hair glossy?

What if Sunsilk takes over every famous “bóng” in Vietnamese culture, turning the whole world glossy, too?

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​​Role: scriptwriting.

Time: 08.2026

Credit: 

CD: Khoa Phạm.

AD: Duy Nguyễn.

​And other team members.