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What if lies in the brand logo
the answer we seek?
From mainly oolong to many flavors,
from traditional to modern Japanese imagery,
from calmness to positivity,
from the year-long brand communication platform
"lighten body and mind" to "cheer daily progress".
This is the leap TEA+ wants to take to stand by young Vietnamese. As a young person, I think it's cool for a tea brand to advocate
a spirit of progress.
But what is the brand's take on progress?
While youngsters like us are too busy scrutinizing our own progress, why don't ever any brand tell us not to?
So we can at least feel a bit more alive?
Role: concept/ idea, copywriting, visual guiding
Time: 12.2025
Credit:
Copywriter: Ái Lâm, My Ngô
Art director: Quốc Bảo
Designer: Đinh Minh Tân
Just like you.
TEA+ makes Yuzu Lemon Tea with the same spirit.
Keep on moving, no plus too small to count.
Ok. Where's drinking shot?
Well...what if billboard is a drinking shot and an engagement?
The kind of drinking shot you won't skip
because this time you're in it.
Even billboards are making progress,
show us your
KEEP
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