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What if lies in the brand logo
the answer we seek?
From mainly oolong to many flavors,
from traditional to modern Japanese imagery,
from calmness to positivity,
from the year-long brand communication platform
"lighten body and mind" to "cheer daily progress".
This is the leap TEA+ wants to take to stand by young Vietnamese. As a young person, I think it's so cool for a tea brand to advocate
a spirit of progress.
But what is the brand's take on progress?
While youngsters like us are too busy scrutinizing our own progress, why don't ever any brand tell us not to?
So we can at least feel a bit more alive?
Role: concept/ idea, copywriting, visual guiding
Time: 12.2025
Credit:
Copywriter: Ái Lâm, My Ngô
Art director: Quốc Bảo
Designer: Đinh Minh Tân
Just like you.
TEA+ makes Yuzu Lemon Tea with the same spirit.
Keep on moving, no plus too small to count.
Ok. Where's drinking shot?
Well...what if billboard is a drinking shot and an engagement?
The kind of drinking shot you won't skip
because this time you're in it.
Even billboards are making progress,
show us your
KEEP
I didn't know whose compliments were till the end of the call with Tokyo team.
He is Yuichi Kitada - san,
Group Creative Director Dentsu Inc.
We pitched round 2.
This was Kitada-san's memo. I don't know why what he said blew me away immediately, and before we knew it, the 4 of us spent the whole Christmas working on it and came home late.
I genuinely love what we got, and the time we shared. And maybe I've watched a bit
too much anime.
Role: concept, visual idea, copywriting
Credit:
Copywriter: Ái Lâm, My Ngô
Art director: Quốc Bảo
Designer: Đinh Minh Tân
Young people don't need more pressure.
They already got what it takes to move forward.
What they need is some space
and someone who understands that.
Can TEA+ Sempai be that someone?
We can
because only we know
just like tea, good things take time.
What if the product demo,
TEA+ making process,
is a space where noise is turned off?
The video lasts as long as it takes
for TEA+ to craft good tea
and for you to find next steps.
