Khong Do, Khong Stress​

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The idea and the visual universe revolve around the brand name, Khong Do, which means Zero Degree.

Your stress level can always be brought back to zero with Khong Do. 

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The universe didn't stop at only one summer, but spans into Tet, and the summer of the year after.

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​​Role: copywriting, script brainstorming

Time: 2024-2025

Credit: 

Group ECD: Livio Grossi 

ACD: Raphael Almazan 

Copywriter: Ái Lâm, Vy Bùi, My Ngô

Art Director: Jiji, Quốc Bảo

Designer: Đinh Minh Tân, Minh Hiển, Như Dương.