Quý Mẹo mang Mẹo Quý.

The Lucky Kitties and their Valuable Tricks.

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​Samsung wanted to launch a promotion for Lunar New Year. So did everyone else. How to catch people's attention for this promotion?
Fortunately, 2023 is the year of "Quý Mẹo", the year of the Lucky Kitty. Facts: year of the Kitty occurs every 12 years, but year of the Lucky Kitty only occurs every 60 years. Google 10 Heavenly Stems and 12 Earthly Branches for the math ;)

Flipping the name, we have "Mẹo Quý", which means valuable trick. 

Introducing the budget-saving tricks brought to you by the lucky kitties that show up only once every 60 years. And they are as fat as your dream piggy bank.

That's how valuable this promotion is.​​

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​​Role: concept/ idea, copywriting

Time: 12.2023

Credit: 

Creative Director: Tiên Khổng 

Copywriter: Ái Lâm, Vy Bùi

Art Director: Lê Hoàng Anh, Thư Nguyễn, Ly Cao.