Wander the night,

one day you'll encounter...

9xacly - jamming, vibing, finding themselves as one in an euphoric moment;

Khoaly - meeting himself as a skateboard player last night, a drag queen tonight,

a DJ tomorrow night;

Tammy - discovering the strength to lift the sky on her feet if it ever falls;

You, Me, any of us - experimenting with something that doesn't need

a specific answer, just to see where it takes us.

That's what Midnight does.​​

That's what Biti's Hunter Midnight Collection stands for. 

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Inspired by punk rock and fanzine cultures, the campaign exudes a raw and authentic spirit. With a xeroxed and photocopy aesthetic, the visuals capture the DIY ethos and rebellious attitude of these subcultures. Gritty textures, distressed typography, and hand-drawn illustrations enhance the sense of rawness and individuality, forging a visually striking and memorable brand identity. 

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ONE SHOW Design Craft - Shortlist  

ONE SHOW Interactive, Online & Mobile - Shortlist

ADC Communication Design - Shortlist

CAPLES Art Direction - Shortlist

MADSTARS Innovation - Finalist  

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​​Role: interviewing, narrative crafting, copywriting.

Time: 11.2023

Credit: 

Group ECD: Livio Grossi 

ACD: Raphale Almazan

Copywriter: Ái Lâm

Art Director: Jiji, Quốc Bảo, Đinh Minh Tân.