Rarely in Vietnam is there a brand offering itself up for fun.

Isn't it a cool way for BiC

to introduce itself officially

for the first time?

​

BIC lighter has a cool claim to launch, but the mascot is too cute

to be cool. The idea totally plays on the coincidence of words,

comes with a silly math:​​

​

The briefed mascot: khủng long = dinosaur​

+

The fact: khủng = terrific, long = dragon​

+​

What people say when being asked about the kind of this creature: khủng bíc = no idea

​

=> ​​What if we ask people to help us fix our thingy?

Idea = KHỦNG BIC = no idea

                                = terrific BIC ​​

​​​​

​Who bothers to join?

Well, who would think their creation isn't terrific?

Must be only the fun-terrified. 

​​​​​​

​​​Role: concept/ idea, copywriting.

Time: 11.2024​