Sometimes it does matter

where you're from​.

Many times it doesn't.

​

Bia Saigon has been known as the beer for everyone, every walk of life, every province, bringing Vietnam together as one.

The brand wanted to launch a campaign that encourages breaking the boundaries between regions in Vietnam, embracing and celebrating what we, Vietnamese, all have in common. 

So why don't we take ourselves as an example? 

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​​​Role: concept/ idea, copywriting.

Time: 06.2024​