The longest train.

 

Pepsi wanted to launch a campaign promoting a donation program in Tet, Vietnamese Lunar New Year.

Simply put, your donation is someone's ticket home.

The idea is our highest hope. The higher the donations, the more people longing for home can return, the longer the train.

The longest train. 

​

They said homecoming is always the longest ride. 

Perhaps because joy can no longer sit still, it rushes ahead,

far from the seat where we remain. 
Because even the long road seems to listen,

tuned to every thump of longing.
Because every seat holds a merry soul,

humming songs that stretch to the horizon. 
Because happiness smells so sweetly, it spreads,

leaving countless eyes smiling.
Because quiet tears slip down onto hands

holding the familiar red-and-blue-wrapped gift. 
Because this train carries thousands far from home,

each one is someone's Tet.
The more you give,

the longer the train,

the more returns,

the more Tet finds its way home.

​​

​​Role: copywriting, co-scriptwriting with director Tseeering

Time: 12.2021